jolly rancher

My partner and I were given the open ended (read: vague) assignment of recreating the Jolly Rancher brand for a young audience. We decided it wasn’t about advertising as much as giving the intense flavors of Jolly Rancher an unforgettable presence. We created the rebellious flavors (Los Sabores Gigantes) and aimed to set them loose everywhere.

CD/Writer: all writing, content creation, online/ad strategy and concept